2015 Int’l Day of the Girl

Adolescent girls are also currently at the center of the development community’s agenda too. Leading the charge is an adolescent girl herself – Malala Yousafzai.
International Day of the Girl was October 11, 2015,  here is what we found girls want …
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You can’t miss the recent surge of ad campaigns with messages of female empowerment. CoverGirl, Always, and even Verizon have all injected girl-power messaging into ads. These companies aren’t alone in their focus on girls.

There’s so much recognition of the potential of the world’s millions of girls – but research shows the message hasn’t fully been received by girls. They hear over and over that girls can do anything and be anything. But they don’t feel their own power, and they haven’t been shown how to overcome the obstacles that stand in their way.

So what’s standing in the way of girl power?

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